What is Google Tag Manager



A specialist in marketing may need a lot of instruments:

  • Web analytics services.
  • Pixels of social netrorks.
  • Online consultants.

Google Tag Manager is just a container for numerous marketing scripts.

Advantages of Google Tag Manager:

  • It is the responsibility of a specialist in marketing rather than a programmer.
  • It is convenient: you have all the marketing scripts manageable from one central dashboard.


  • May suffer from adblocking software.
  • If you have only one or two marketing scripts, it may be an overkill.

In Google Tag Manager add tags (trigger All pages):

  • Google Analytics
  • Yandex.Metrika
  • Tawk


Rate article
Add a comment