What is Google Tag Manager

https://tagmanager.google.com/

https://support.google.com/tagmanager/answer/6102821?hl=en&ref_topic=3441530

A specialist in marketing may need a lot of instruments:

  • Web analytics services.
  • Pixels of social netrorks.
  • Online consultants.

Google Tag Manager is just a container for numerous marketing scripts.

Advantages of Google Tag Manager:

  • It is the responsibility of a specialist in marketing rather than a programmer.
  • It is convenient: you have all the marketing scripts manageable from one central dashboard.

Disadvantage:

  • May suffer from adblocking software.
  • If you have only one or two marketing scripts, it may be an overkill.

In Google Tag Manager add tags (trigger All pages):

  • Google Analytics
  • Yandex.Metrika
  • Tawk

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