Introduciton to internet marketing

I. Search engines optimisation.

  1. Supply of and demand for information on the internet
  2. How the internet is organised
  3. URL
  4. How do search engines work?
  5. Search queries
  6. Relevance of search results
  7. Visibility of a web page
  8. Search Engine Optimization
  9. Parsing keywords
  10. Mind maps and artificial semantics
  11. Clustering search queries
  12. What a web page consist of
  13. What is robots.txt
  14. Sitemap
  15. What is Google Tag Manager
  16. Analytics systems
  17. Online consultants
  18. WordPress
  19. Technical factors of search engine optimisation
  20. Text factors of search engine optimisation
  21. Focus on intent of user
  22. Inbound links
  23. Internal linking for SEO
  24. Google Search Console
  25. SEO documentation
  26. Microdata and featured snippet
  27. Spamdexing
  28. Behavioral factor
  29. Google’s algorithm updates
  30. Practice of search engine optimisation

II. Google Ads

  1. How Google Ads was born
  2. Google AdWords Select
  3. Landing Pages
  4. The Buying Funnel
  5. Types of advertising campaigns
  6. Keywords for search kampaigns
  7. Google Display Network targeting
  8. Legal aspects of advertising
  9. Query params
  10. UTM parameters
  11. Landing pages for better conversions
  12. Account settings
  13. Events and conversions
  14. Auction
  15. Campaign settings
  16. Ad group tracking parameter
  17. Location
  18. Gender and age
  19. Shedule
  20. Device bid adjustments
  21. Remarketing
  22. Effective structure and settings for Google Ads
  23. Practice of advertising
  24. Key Performance Indicators
  25. Economics of a landing
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