How the internet is organised

A website is a collection of web pages and related content that is identified by a common domain name (abridged definition from Wikipedia).

A web page is the basic unit of information on the internet. The value (or economical value) of the web page consists of two key points:

  • Its traffic (how many surfers visit).
  • Characteristics of the audience.

Example: one page offers essays for free, another page offers mortgages. Both pages attract about 100 visitors per day. But the former is for the audience who definitely stated that they are not going to pay, whereas the latter is for people who are looking for a mortgage to take, which means that they will have to pay to a bank.

Any car dealer, insurance company, a bank, a law boutique etc. are eager to pay to the owner of a web page with their target audience.  But as for free essays, they are much less interesting to business.

Key points

    • All web sites have their owners.
    • Owners of web sites usually creates them to earn money.
  • The more visitors and the better the audience of a web site, the more money the owner  of a web site earns.

The internet is just a global network of computers. Technically the route to a certain computer is found by its IP address. An IP addresse looks like this:

Being very convenient for computers, such address it is hardly tolerable for a human being. Therefore  websites usually have globally unique domain names. From technical point of view a domain name may a bit of overkill: computers understand IP addresses better. Moreover, they will have to consult a special database to resolve any domain name to its IP address.

A good domain name may cost a lot. A good domain name is usually short and memorable.

How do owners of web sites earn money?


  1. Selling their goods or services (a site is just a web showcase for an offline business).
  2. Selling somebody else’s goods and services (partnership).
  3. Publishing advertising.
  4. Selling information.

How a web master can attract visitors to their web site:

  1. Type-in traffic (input domain name directly into the navigation bar of a browser or from a bookmark in a browser).
  2. Traffic from search engines.
  3. Links (from social networks, other sites, emails etc.).
  4. Advertising.
  5. Maps and catalogues. The most prominent may be Google Maps.

A web site is just a set of web pages. Web sites are managed via content management systems (CMS), which allow adding information and updating it.


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