Mainly we are interested in:
- Bid strategy.
Bid strategies for focus on conversions
- Target cost per action (CPA).
- Target return on ad spend (ROAS).
- Maximize Conversions.
- Maximize Conversion Value.
This means that artificial intelligence will give you as much conversions as possible.
Manual bid strtegies are also possible. But mainly it is used if you have an external auto bidder.