Campaign settings

Mainly we are interested in:

  1. Schedule.
  2. Budget.
  3. Bid strategy.

Bid stratedies:

https://support.google.com/google-ads/answer/2472725?hl=en

 

Bid strategies for focus on conversions

  1. Target cost per action (CPA).
  2. Target return on ad spend (ROAS).
  3. Maximize Conversions.
  4. Maximize Conversion Value.

This means that artificial intelligence will give you as much conversions as possible.

Manual bid strtegies are also possible. But mainly it is used if you have an external auto bidder.

Contents

Rate article
Add a comment