Auction

https://support.google.com/google-ads/answer/142918?hl=en

https://support.google.com/google-ads/answer/6366577?hl=en

 

The mechanism of the auction is opaque.

Reasons:

  1. Quality scores which are not public.
  2. Quality scores change with every query.
  3. Locations of users and their personal preferences are taken into consideration.
  4. Self-learning artificial intelligence is applied.

Only some general principles are disclosed to us.

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