Marketing
Economics of a landing
0121
Net income – net income. In some industries it may be per order. For those who calculate LTV, net income may be calculated just per client. CR1 –
Marketing
Key Performance Indicators
0123
Remember that you can and should decide which indicators you select for your profiles. Examples: Gender, age. Device (for example iPhone owners).
Marketing
Practice of advertising
0128
Optimize your landing pages similar to search engine optimization (keywords in title, description, headlines etc.). Remember that Google’
Marketing
Effective structure and settings for Google Ads
0141
https://support.google.com/google-ads/answer/1704396?hl=en   Account settings: Tracking options. At least utm_source=google. Or maybe you should include
Marketing
Remarketing
0137
Deifnition: https://support.google.com/google-ads/answer/1752338?hl=en We show ads to those who have already visited our site, page, done some action there
Marketing
Google Display Network targeting
0121
https://ads.google.com/intl/en_id/home/resources/reach-larger-new-audiences/ https://support.google.com/google-ads/answer/2453986?hl=en https://support.google.com/google-ads/answer/2404191?
Marketing
Device bid adjustments
0142
Set device bid adjustments if necessary.
Marketing
Shedule
0145
Set the shedule.
Marketing
Gender and age
0145
Limit the audience by gender and age.
Marketing
Location
0150
Two options: Presence or interest: People in, regularly in, or who’ve shown interest in your targeted locations (recommended) Presence: People in